Détails de l'offre 1997 : HEAD OF MARKETING
Référence : AFSCI/LMG/HM
Poste offert : Responsable marketing
Date limite : 15/07/2018
Région : Afrique de l'Ouest (Côte d'Ivoire)
Secteur d'activité : Autre
Description du poste / Fonctions / Attributions :
We are seeking for a Senior Marketing Manager in Abidjan Cote d’Ivoire.
He/she will develop marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; monitoring the competition.
Will be responsible for conceiving and developing innovative campaigns to drive demand, implementing and executing strategic marketing plans for the organization in order to attract potential customers and retain existing ones in line with the company’s objectives.
Job Responsibilities
  • Manage the marketing strategies, design and delivery of marketing campaigns via: ATL & BTL Advertising, mass media, Digital platforms, SEO, SEM and PPC;
  • Supervise and direct generation of all marketing assets, ensure all activity is delivered on time and against business objectives, and global brand guidelines;
  • Manage an effective, efficient and productive Marketing Department by ensuring that the appropriate structures, systems, competencies and values developed in line with company’s business model;
  • Manage the marketing budget: planning, resource allocation and preparation of quarterly reports, maximize return on marketing investment (ROMI), constantly monitor KPI’s, making enhancements to optimize efficiency;
  • Coordinate marketing campaigns with sales staff, planning and implementing promotional campaigns and monitoring progress;
  • Understand the legal, regulatory, fair-trading and competition rules sufficiently to ensure compliance;
  • Identify new business opportunities and innovate in the role
  • Influences present and future products by determining and evaluating current and future market trends;
  • Build excellent relationship with all relevant partners stakeholders, Headquarters global marketing & agencies.
Description du profil du candidat :
Professional Qualifications (Must Have)
o BSc/HND in Marketing with minimum 7 years working experience
o Advanced computer skills in Microsoft applications
Informations supplémentaires :
Personal Qualifications
o Able to work with deadlines and cope well under pressure
o Very strong written and oral communication skills
o Ability to think strategically & critically
o Excellent people and management skills
o Able to delegate, motivate others and result oriented
o Willing to travel across Cote d’Ivoire
Additional information :

You can apply to this position by emailing your CV English version to infoci@africsearch.com with the reference of this offer as subject.